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Keyword / Location

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Hello,

Really new to this and trying to set up a small business website for my wife. It is a holistic therapy business offering Reflexology, Reiki etc. The homepage is titled “Holistic Therapy in Rugby”.

I had a look on Google Trends and people tend to search for “Reflexology near me” rather than Holistic Therapy. If I put reflexology as a focused keyword do I need to add our location somewhere so when people search “reflexology near me” it would pick it up?

Also, could I use “Reiki, reflexology, Rugby, holistic” as the focused keyword or should it be a phrase that makes sense by itself?

Thank you!


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